INFINIT Nutrition's patent pending process that ensures your unique formulation will work for your body. Osmolality is a measure of how much “stuff” is in your sports drink. If there is too much “stuff” your drink will be too dense and your body will treat it like a food. The unfortunate result: Failure. Your system shuts down and stops processing it, resulting in gastric distress, cramping, and worse. Controlling osmolality is the key to the effectiveness of any sports drink. Be sure to take a look at our Product Comparison to see how our competition stacks up. You can have the best ingredients in the world but if they are too highly concentrated, or the mix is wrong, you might as well be trying to compete while eating a cheeseburger. InfinIT Nutrition is the only company that allows you to have everything that you need in one sports drink and guarantees the osmolality and performance of your custom formulation. You can have the taste you want plus all of the calories, electrolytes, and protein you need AND guaranteed success with infinIT's Osmo-Fit ™ System.